

Paddy Hughes – Founder & Creative Director
Paddy has worked in broadcast television, digital and commercial content for 20 years and has a proven track record of taking pilots and new projects to series commissions, particularly for BBC3.
For television, he’s produced and directed factual entertainment shows, documentaries and scripted programmes for the BBC, ITV, Channel 4, Channel 5 and Sky.
He’s also no stranger to working with digital talent. In 2013 he was involved with the first wave of British YouTubers such as Zoella, Marcus Butler and Alfie Deyes, producing the YouTube show ‘You Generation’ for Maverick TV and SYCO entertainment. In 2015 he Series Produced two series of the scripted sitcom ‘Jack&Dean of All Trades’ for
US VOD short form platform Fullscreen, starring YouTube comedy stars Jack Howard and Dean Dobbs, alongside British acting legend Jessica Hynes.
Between 2019 and 2024 he has worked with Munya Chawawa, Yung Filly, Ash Holme, ManlikeHaks, GKBarry and Harry Pinero on shows for BBC3, YouTube and Channel 4.0. In 2018 he was nominated for a BAFTA for ‘Eating with my Ex’. The show also won a Broadcast Digital Award.
Alongside his TV and Digital career Paddy has directed and produced a wide range of commercial and branded entertainment for clients such as JD Sports, Footasylum, Chivas Regal, Red Bull, NatWest, EE, Prime Video, Mastercard, Cadburys, Virgin Media and Unilever.
